We were lucky enough to attend an intimate event with director Spike Lee. He was in Cannes as part of MOFILM’s pioneering user-generated content/crowd-sourcing competition on behalf of 12 global brands, including RAPP clients Best Buy, HP and Philips. Interestingly, this process bypassed agencies altogether as the media company went straight to the public to provide the mobile ad content. Spike reassured us that this doesn’t spell the end of the need for agencies and creatives, but that to survive, we will have to embrace this new reality.
Tags: cannescast, canneslions, mofilm, rapp, spikelee