Cannes cast from Rapp

Cyber Lions case study compilaton

Rik — Fri, 26 Jun 2009 11:39:32 +0000

Tourism Queensland (again – wow, three grand prix and they’d have had four if they’d entered promotional category), Fiat and Warner Brothers (for Dark Knight Returns): all these deserving entries took a grand prix in the Cyber Lions category.

This is a video compilation of the entry case studies. Enjoy and do share with others.

Spike Lee!

Barney — Thu, 25 Jun 2009 22:48:58 +0000

We were lucky enough to attend an intimate event with director Spike Lee. He was in Cannes as part of MOFILM’s pioneering user-generated content/crowd-sourcing competition on behalf of 12 global brands, including RAPP clients Best Buy, HP and Philips. Interestingly, this process bypassed agencies altogether as the media company went straight to the public to provide the mobile ad content. Spike reassured us that this doesn’t spell the end of the need for agencies and creatives, but that to survive, we will have to embrace this new reality.

Some of our favourite work – part 3

Andrew — Thu, 25 Jun 2009 15:03:24 +0000

Our third and final installment, the one you’ve all been waiting for, featuring the branded sausage.

Move over social media; tattooed food is the Facebook of the future.

Sue riding with fireflies

Barney — Thu, 25 Jun 2009 14:51:26 +0000

Sue Northcott, TV Producer from RAPP London, finishing the Fireflies – an ad industry charity bike ride from Evian in the Alps to Cannes: you can see the route map here. For the third year in a row! An amazing achievement and a big, big grin to match. Well done girl.

Saatchi & Saatchi New Director’s 2009

Rik — Thu, 25 Jun 2009 14:13:36 +0000

Barney and I attending the new director’s seminar just before lunch. A wide mix of incredible work and Saatchi’s have made it all available online. Do watch one evening – it’s much more entertaining than masterchef.
Below is a fantastic film for Adidas safety wear – about a bloke who sets up a break-up service.

Some of Rik’s favourite press work

Rik — Thu, 25 Jun 2009 13:53:35 +0000

Some of our favourite work – part 2

Andrew — Thu, 25 Jun 2009 12:47:33 +0000

Our second installment, including a beer pipeline…

Some of our favourite work – part 1

Andrew — Thu, 25 Jun 2009 09:40:54 +0000

Just a sample of some of the work we’ve seen here and loved.

More to follow through the day.

Steven Van Zandt

John — Wed, 24 Jun 2009 15:57:26 +0000

Sopranos star, E-Street band member and record label owner Steven Van Zandt talked about the future of music in advertising. Ideas discussed included brands sponsoring bands rather than just buying the rights to a certain song. That bands should see sponsorship as an opportunity.

Keypoint to take away from this seminar. A live band consisting of young blond Norwegian girls is much more engaging than powerpoint.

The dogs of Cannes

Andrew — Wed, 24 Jun 2009 14:29:36 +0000

You can’t move for them