June 24th
2009
James Maki from Microsoft’s product development team took a few minutes to show us round Microsoft Surface.
It’s already being used in the US and it’s now on trial in Europe. And yes, it is as amazing as it looks.
Play around with it and you get to play around with a brand in the most exciting way you’ve ever experienced.
So who’s going to get on and write the apps for this?
June 24th
2009
We caught up with ex-RAPPer Ralph Barnett one of the art directors on the ‘Best job in the world’ campaign for Tourism Queensland that has absolutely cleaned up here in Cannes, winning countless Lions across all different categories. Here’s what he had to say:
June 23rd
2009
Last night ‘The best job in the world’ won the grand prix in both the newly formed PR category and in the direct category at Cannes.
Some of you might remember Ralph Barnett who worked at the RAPP London office a few years ago. He was the art director on the campaign, which also saw its agency (CumminsNitro) voted 2nd best direct agency in the world. For the second year running Shackleton took the number one spot.
We’ll be uploading a video interview with Ralph in a few hours time.
June 22nd
2009
Some people just know how to have a good time. Here’s a French perspective on the first night of Cannes, from our colleague Nicholas at RAPP Paris.
That’s not Nicholas in the tree.
June 22nd
2009
Here’s the Schematic wall that Rik photographed yesterday.
It’s a giant touchscreen wall where you can select and drag content, and it’ll even recognise who you are by reading the code in your event badge.
It wasn’t quite working yesterday: French customs apparently impounded their lasers. But now it’s up and running and pretty impressive with it.
June 22nd
2009
The first live webcast starts at 5pm french time today (so 4pm in UK) today. Should run for an hour.
Panel members are: Jimmy Maymann, CEO GoViral, Matt Creamer, Senior Editor of Ad Age, and Mark Kroese, General Manager of Microsoft Advertising Business Group for Entertainment and Devices Division.
They’ll be discussing what differentiates a social media trend from a fad, and how do you know?
June 21st
2009
Watch full seminars from Cannes here. Be sure to check out Andrew Pimentel, Director Account Planning at Razorfish, deliver his seminar on the future of TV. Excellent, well informed, and he shows rather than tells. We’ve got an exclusive video interview we filmed earlier today. We’ll upload soon.
June 21st
2009
Dale Herigstad, Chief Creative Officer of Schematic, gave us a glimpse into the future of gesture controlled interactive surfaces. And this isn’t just make-believe, schematic have a huge 30 foot interactive wall in the palais that uses RFID to recognise delagates and allows you to swap details, arrange meetings and research all the seminars happening over the next few days.
David’s agreed to give us a short video interview about Schematic’s technology, so watch this space over the next few days. He’s also going to be coming into our london office to tell you all more about the exciting opportunities this kind of technology brings.
We’ve also just attended a Razorfish seminar about the future of tv. And surprise, surprise gesture based interactive TV is the future. So far two mentions of Microsoft’s Project Natal. Gesture is obviously going to be trending hard this year, replacing conversation from last two years. Joking aside, the Razorfish seminar was very powerful and thought-provoking.
