Leo Burnett’s Chief Creative Officer, Mark Tussel, chooses the 50 campaigns he thinks are most likely to earn a Lion.
The selection is based on industry buzz, previous awards, etc. They tend to be pretty accurate, forecasting Cadbury’s Gorilla as a winner for instance and others.
The predictions however (and the whole idea of Cannes) get a real slating by Bob Garfield in this Ad Age story.
