We were lucky enough to attend an intimate event with director Spike Lee. He was in Cannes as part of MOFILM’s pioneering user-generated content/crowd-sourcing competition on behalf of 12 global brands, including RAPP clients Best Buy, HP and Philips. Interestingly, this process bypassed agencies altogether as the media company went straight to the public to provide the mobile ad content. Spike reassured us that this doesn’t spell the end of the need for agencies and creatives, but that to survive, we will have to embrace this new reality.
Posts Tagged ‘canneslions’
Sue riding with fireflies
June 25th
2009
Sue Northcott, TV Producer from RAPP London, finishing the Fireflies – an ad industry charity bike ride from Evian in the Alps to Cannes: you can see the route map here. For the third year in a row! An amazing achievement and a big, big grin to match. Well done girl.
Direct and PR Grand Prix winner
June 23rd
2009
Last night ‘The best job in the world’ won the grand prix in both the newly formed PR category and in the direct category at Cannes.
Some of you might remember Ralph Barnett who worked at the RAPP London office a few years ago. He was the art director on the campaign, which also saw its agency (CumminsNitro) voted 2nd best direct agency in the world. For the second year running Shackleton took the number one spot.
We’ll be uploading a video interview with Ralph in a few hours time.
Razorfish seminar on future of tv
June 21st
2009
Watch full seminars from Cannes here. Be sure to check out Andrew Pimentel, Director Account Planning at Razorfish, deliver his seminar on the future of TV. Excellent, well informed, and he shows rather than tells. We’ve got an exclusive video interview we filmed earlier today. We’ll upload soon.
Schematic seminar
June 21st
2009
Dale Herigstad, Chief Creative Officer of Schematic, gave us a glimpse into the future of gesture controlled interactive surfaces. And this isn’t just make-believe, schematic have a huge 30 foot interactive wall in the palais that uses RFID to recognise delagates and allows you to swap details, arrange meetings and research all the seminars happening over the next few days.
David’s agreed to give us a short video interview about Schematic’s technology, so watch this space over the next few days. He’s also going to be coming into our london office to tell you all more about the exciting opportunities this kind of technology brings.
We’ve also just attended a Razorfish seminar about the future of tv. And surprise, surprise gesture based interactive TV is the future. So far two mentions of Microsoft’s Project Natal. Gesture is obviously going to be trending hard this year, replacing conversation from last two years. Joking aside, the Razorfish seminar was very powerful and thought-provoking.
Cyber judges twittering Cannes
June 20th
2009
If you want a direct insight into the minds of the Cannes Lions judges, why not follow them on twitter?
Here’s a selection of the cyber judges who are twittering.
@bastholm, Lars Bastholm, chief digital creative officer, Ogilvy, jury chair.
@huworks, Hugo Olivera, digital ecd, McCann Erickson, Madrid.
@gredge, Greg Wood, cd, Publicis Digital, Auckland.
@iaintait, Iain Thait, cd, Poke London.
@lapechealatweet, Iona McGregor, concept director, Nurun, Paris.
@janssonfredrik, Fredrik Jansson, senior partner, Forsman and Bodenfors.
@Issybella, Mark Ashley-Wilson, head of digital, Three Drunk Monkeys.
@ecomoliterno, Eco Moliterno, creative vp, Wunderman.
@MathiasFriis, Mathias Friis, ecd, Mediafront, Norway.
Cannes 09 predictions
June 20th
2009
Leo Burnett’s Chief Creative Officer, Mark Tussel, chooses the 50 campaigns he thinks are most likely to earn a Lion.
The selection is based on industry buzz, previous awards, etc. They tend to be pretty accurate, forecasting Cadbury’s Gorilla as a winner for instance and others.
The predictions however (and the whole idea of Cannes) get a real slating by Bob Garfield in this Ad Age story.
